Privacy Policy

At AARUVA, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, who we share it with, and the choices you have regarding your information.

By using our website (aaruva.com) or placing an order with us, you agree to the terms described in this policy. Please read it carefully.

1. Who We Are

AARUVA is a food brand based in Andhra Pradesh, India, specialising in traditional Andhra pickles, snacks, and spice powders. Our website is aaroma.in and our contact email is info@AARUVA.in.

For the purposes of this policy, ‘AARUVA’, ‘we’, ‘us’, and ‘our’ refer to AARUVA Foods and its authorised representatives.

2. Information We Collect

We collect information from you in the following ways:

2.1 Information You Provide Directly

Full name and delivery address when placing an order
Email address for order confirmation and communication
Phone number for delivery coordination and WhatsApp communication
Payment information (processed securely through third-party payment gateways — we do not store card details)
Messages and enquiries you send via our contact form or WhatsApp

2.2 Information Collected Automatically

IP address and browser type when you visit our website
Pages visited, time spent, and clickstream data (via cookies and analytics tools)
Device information such as operating system and screen resolution

2.3 Information from Third Parties

If you connect via social media (Facebook, Instagram), we may receive basic profile information as permitted by your privacy settings on those platforms

3. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfil your orders, including delivery coordination
To send you order confirmations, shipping updates, and invoices
To respond to your customer service enquiries and WhatsApp messages
To send promotional offers and newsletters (only if you have opted in)
To improve our website, product offerings, and customer experience
To comply with legal and regulatory obligations
To prevent fraud and ensure platform security

4. How We Share Your Information

We do not sell, rent, or trade your personal data to third parties. We may share your data only in the following limited circumstances:

With delivery and logistics partners solely to fulfil your order
With payment gateway providers to securely process transactions
With email service providers to send transactional communications
With analytics providers (such as Google Analytics) in anonymised form
With law enforcement or regulatory authorities if required by law

All third-party partners we work with are required to handle your data securely and in accordance with applicable data protection laws.

5. Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and help us understand how visitors use our site.

Types of Cookies We Use

Essential Cookies: Required for the website to function correctly (e.g., shopping cart, login)
Analytics Cookies: Help us understand website traffic and usage patterns (e.g., Google Analytics)
Marketing Cookies: Used to show relevant advertisements (only if applicable)

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order information is typically retained for 7 years for accounting and legal purposes. Marketing data is retained until you unsubscribe.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you
Right to Correction: Ask us to correct inaccurate or incomplete data
Right to Deletion: Request that we delete your personal data (subject to legal obligations)
Right to Object: Object to processing of your data for marketing purposes
Right to Withdraw Consent: Withdraw consent for communications at any time

To exercise any of these rights, please contact us at info@AARUVA.in. We will respond within 30 days.

8. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Our website uses SSL encryption to protect data transmitted between your browser and our servers.

However, no online transmission or storage method is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Children’s Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately at hello@aaroma.in and we will take steps to delete the information.

10. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms or payment gateways). We are not responsible for the privacy practices of these external sites and encourage you to review their respective privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of significant changes by posting the updated policy on our website with a revised ‘Last Updated’ date.

Your continued use of our website after any changes constitutes your acceptance of the updated policy.